The Six Nations tournament kicks off on the 4th of February, with Wales vs Ireland starting the action in Cardiff.
However, Hereford comes in second place with just over 4,000 searches per 100k, and is expected to be a hub for both England and Wales fans during the tournament. The Welsh capital, Cardiff, is third on the list, with almost 13,000 searches and the home of the Principality Stadium, which will host the tournament's opening game.
Wrexham, a city in North East Wales, has the fourth highest search volume per capita, while Scotland's capital, Edinburgh, is expected to be heaving with pride for its rugby team with 3,546 searches per 100k. Bristol, home to the Bears Premiership rugby side, is in sixth place, followed by Swansea, another Welsh hub for fans. Exeter, a West Country city known for its rugby, comes in eighth place, followed by Inverness, the second Scottish city in the top ten. Cambridge rounds out the list, with 2,446 searches per 100k people and a total search volume just under 3,000.
A spokesperson from Bonusetu stated, "This year's Six Nations promises to be an exciting contest with the world's top two ranked teams in the tournament and new coaches in place for some teams. The packed pubs across the UK this weekend are a great indicator of which places will be the busiest during the tournament."