Budget supermarket Aldi want permission to have earlier deliveries on Sundays and bank holidays in Ross-on-Wye.
The Brookend Street store is currently allowed to receive deliveries between 7am and 9pm from Monday to Saturdays.
But on Sundays, bank and public holidays it’s restricted to deliveries from 9am to 6pm – they are now asking for permission for deliveries from 7am on those days.
Planning consultant Lloyd Collins said the store was succesful but needed to adapt.
“In a competitive market place, Aldi must evolve to meet consumer demand.
“Given the change in the pattern of retailing over time and the desire for customers to purchase fresh produce with maximum produc life, this requires a flexible system of stock management and distribution.
“The sheer volume of stock that the store handles means that Aldi needs to be as efficient as possible at restocking whne the store is at its quietest.”
Residents have until March 5th to comment on the proposals.